TRUST AND SAFETY

Safety is SPARK's most powerful marketing wedge in Bangkok. The positioning: "The safest way to meet people in Bangkok." This is not a compliance checkbox — it is a competitive advantage. Thai women are more cautious about meeting strangers than Western users. A visible, credible safety framework is the single most effective female acquisition tool.

SAFETY = FEMALE ACQUISITION: Every safety measure is also a marketing message. SPARK is the platform where women feel in control, verified, and protected. Trust drives female acquisition. Female acquisition drives marketplace liquidity.

Identity Verification

• Photo ID verification for all male users before first event
• Selfie match against profile photo (AI-assisted)
• LinkedIn or professional profile link encouraged
• Verified badge on profile
• Unverified users cannot book events

In-App Safety Tools

• Women control all first messages
• Block and report: 3-tap process
• Share my location: sends live location to trusted contact
• Panic button: alerts SPARK team + local emergency
• Post-event safety check-in: automated message 2 hours after event

Event Safety Protocol

• Female-only check-in area (separate from male)
• Trained event host present at all times
• Venue security briefed on SPARK protocol
• No photography without consent rule enforced
• Emergency exit plan communicated to all attendees
• Zero tolerance: immediate ban for any report of harassment
• Buddy system option for solo female attendees
• Post-event safety survey sent to all women

Moderation & Bans

• Zero tolerance: immediate ban for any report of harassment
• 3-strike system for minor violations
• Banned users cannot create new accounts (device + email block)
• Monthly moderation report published to community
• Appeals process: 48-hour review

Safety as Marketing — Operational Tactics