7.1 Scarcity Mechanics (Winks / Sparks)
View section →SPARK deliberately introduces scarcity into the dating process to increase intentionality and reduce low-quality interactions. Unlike traditional swipe apps where users can send unlimited likes, SPARK introduces two interaction tools: Winks and Sparks.
Winks vs Sparks
| Wink — Lightweight Signal | Spark — Real Invitation | |
|---|---|---|
| Definition | A Wink is a low-commitment expression of curiosity. It does not create a match. It allows both users to gauge mutual interest before either party invests a Spark. | A Spark represents genuine intent. When sent and accepted, it creates a match and opens a time-limited chat. Sparks are intentionally limited — this forces users to be thoughtful about who they invite out. |
| Cost | Free to send — no limit | Limited quantity per week (free tier) |
| Match creation | Does not open a chat | Sending a Spark = real invitation to meet |
| Recipient visibility | Recipient sees you're interested | Accepted Spark opens a time-limited chat |
| Commitment | No pressure, no obligation | Drives significantly higher match-to-meet conversion |
| Upgrade path | If they Wink back, you're encouraged to Spark | Additional Sparks available via premium |
The Full Interaction Flow
Profile → Wink → Spark → Chat (7 days) → Book Experience → Meet
Why Scarcity Produces Better Outcomes
Higher Match Quality: When users must choose carefully, they send Sparks only to people they genuinely want to meet. This produces dramatically higher match-to-meeting conversion rates.
Less Spam Behaviour: Unlimited likes create low-effort, low-quality interactions. Scarcity eliminates this.
Time-Limited Chats Create Urgency: Users must take action or lose the connection. This drives match → meeting conversion.
Natural Monetisation Layer: Creates a natural upgrade path through additional Spark packs without feeling like pay-to-date.
CRITICAL BRAND WARNING: Never position Sparks as pay-to-date. That will destroy the brand. Position them as intent tokens — not purchases. The scarcity is the feature, not the paywall.
7.2 Monetisation Model
View section →Spark Tiers
| Tier | Sparks/Week | Price | Positioning |
|---|---|---|---|
| Free | 3 Sparks | Free | Try SPARK, feel the intent |
| Premium | 10 Sparks | $15/mo | More intent, more meetings |
| Spark Pack | +5 Sparks | $5 | One-time boost for active weeks |
Premium Conversion Rate Targets
| Phase | Target CVR |
|---|---|
| April | 5–8% |
| May | 8–12% |
| June | 10–15% |
| July | 12–18% |
| August | 14–20% |
| September | 15–22% |
MRR Targets
| Month | MRR Target |
|---|---|
| April | $1K–3K |
| May | $3K–8K |
| June | $6K–18K |
| July | $10K–28K |
| August | $16K–42K |
| September | $22K–60K |