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Part 2

2.3 Female Density Trigger

MARKETPLACE ENGINE

The marketplace becomes self-sustaining when women begin inviting friends. This is the most important inflection point in the SPARK growth model. Before this trigger, growth requires constant founder intervention. After it, growth becomes organic.

Trigger Indicators

Indicator Target
Female Referral Rate >35% — women actively inviting friends
Positive Event Experiences NPS ≥60 — women reporting great experiences
High-Quality Male Supply All male profiles photo-verified
Female D7 Retention >35% — women returning after first week

When all four indicators are met simultaneously, the female density trigger has been reached.