10.1 Founder Doctrine10.2 Founder Rules10.2.A Founder Rules — Operating Context10.3 Founder War Plan — Daily Execution Format10.4.A Founder War Calendar — At a Glance10.4 Founder War Calendar — Month-by-Month Execution
This is the founder's daily operating manual. Every day has a structure. Deviation from this structure is permitted only when a red flag requires immediate attention — and in that case, the red flag becomes the entire day's priority.
DAILY RULE: The founder's time is the most valuable resource in the company. Every hour must be allocated to the highest-leverage activity. This schedule is designed to maximise leverage across acquisition, community, product, and operations.
Daily Time Allocation
| Time Block | Focus | Specific Actions | Time |
|---|---|---|---|
| Morning (7–9am) | Metrics & Intelligence | Check all 11 dashboard metrics. Flag any red flags. Review overnight installs and gender ratio. Read 5 new user profiles. Curate 3 matches manually. Reply to all user messages. | 2 hours |
| Mid-Morning (9am–12pm) | Acquisition & Outreach | Connector DMs: 3–5 personalised messages. Influencer conversations: 1–2 per day. Community partnership follow-ups. Respond to all partnership enquiries. Review paid social performance. | 3 hours |
| Afternoon (12–3pm) | Product & Operations | Review app feedback and support tickets. Conduct 1 user interview (5 per week). Review event bookings and attendance. Plan next event. Review content pipeline. | 3 hours |
| Late Afternoon (3–6pm) | Strategic Work | Weekly: review cohort data, update war plan, plan next week. Daily: prepare for evening community activity. Review influencer content. Respond to media enquiries. | 3 hours |
| Evening (6–10pm) | Community Building | Attend 1 social venue in Thonglor/Ekkamai. Recruit 2–3 connectors in person. Observe user behaviour. Introduce SPARK to 3–5 people. Capture 1 piece of social content. | 4 hours |
| Night (10–11pm) | Growth Analysis | Review day's metrics vs. targets. Update war plan if needed. Plan tomorrow's priorities. Identify any emerging red flags. | 1 hour |
Weekly Priority Calendar
| Day | Primary Focus | Non-Negotiable Actions |
|---|---|---|
| Monday | Marketplace Health | Review all metrics. Set 3 weekly priorities. Activate any protocols triggered by red flags. |
| Tuesday | Influencer & Partnerships | Review content pipeline. Brief 2 creators. Identify new nano-influencer candidates. |
| Wednesday | Product & User Research | 2 user interviews. Review onboarding funnel. Prioritise top 3 product improvements. |
| Thursday | Community & Connectors | Meet 2–3 super-connectors. Attend community event. Identify new female acquisition channels. |
| Friday | Partnerships & PR | Venue relationship management. Media outreach. Review weekly metrics vs. targets. |
| Saturday | Events & Observation | Attend SPARK event. Observe user interactions. Collect qualitative feedback. |
| Sunday | Strategy & Planning | Weekly retrospective. Update war plan. Plan next week. Review cohort data. |
Monthly Founder Priorities
| Month | Primary Objective | Key Milestone |
|---|---|---|
| April | Build the foundation | 1,000 users, ≥50% female, NPS ≥35 |
| May | Activate the referral engine | 3,000 users, referral rate ≥20%, PMF gate ready |
| June | Launch offline events | First 3 events, NPS ≥45, event fill rate ≥80% |
| July | Build event momentum | 8 events/month, repeat attendance ≥25%, WOM ≥30% |
| August | PMF gate evaluation | All 8 PMF metrics green. Scale or pivot decision. |
| September | Scale or pivot | 20,000 users or pivot executed. Series A preparation. |