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Part 11

Appendix C — Ambassador Programme

APPENDICES

Ambassadors are community insiders who recruit users through trust. They are not paid influencers — they are genuine community leaders who believe in SPARK and recruit through personal relationships.

Ambassador Targets — MBA & Graduate Programmes

Programme University Target Recruits Ambassador Type
MBA Programme Sasin School of Management 30–50 MBA student leader
MBA Programme Chulalongkorn University 30–50 MBA student leader
MBA Programme Thammasat Business School 20–40 MBA student leader
MBA Programme NIDA Business School 20–40 MBA student leader

Community Ambassador Targets

Community Type Target Recruits Outreach Method
Yoga / Pilates instructors 150 users per ambassador Free event invites, referral rewards
Female entrepreneur networks 50–100 users per network Founder direct outreach
Expat women groups (InterNations) 100 users per group Group admin partnership
Coworking space community 30–60 users per space Venue partnership

Connector & Community Partner Database

Name / Handle Type Network Size Platform Approach
InterNations BKK Organiser Expat Network 12,000+ members InterNations / Facebook Partnership: SPARK-branded events
Bangkok Expats Facebook Admin Expat Group 85,000+ members Facebook Sponsored post + admin partnership
Sasin MBA Student Council MBA Program 800 MBA students LINE + Instagram Campus ambassador + event co-host
Chulalongkorn MBA Program Rep MBA Program 600 MBA students LINE + Facebook MBA ambassador — graduate professionals only
Bangkok Yoga Community Admin Wellness 15,000+ members Facebook + LINE Co-branded wellness + dating event
Thonglor Crossfit Coach Fitness 500 clients Instagram + LINE Referral programme + ambassador
Beam Club Promoter Nightlife 3,000+ contacts Instagram + WhatsApp Event co-host + ticket split
Ekkamai Meetup Organiser Social Events 2,500 members Meetup.com Co-branded SPARK Meetup events
FEW Bangkok Chapter Lead Professional Women 600 members LinkedIn + email Women's Circle partnership
AWC Bangkok Coordinator Professional Women 400 members LinkedIn + email Women's Circle partnership
Thammasat MBA Program Rep MBA Program 500 MBA students Facebook + LINE MBA ambassador — graduate professionals only
NIDA MBA Coordinator MBA Program 700 MBA students Instagram + LINE MBA ambassador — working professionals
Young Professionals BKK Admin Professional Network 4,500 members Facebook + Instagram Young professional community partnership
Rabbit Hole BKK Manager Venue 5,000+ regulars Instagram Venue partner + event host
APT 101 Events Manager Venue 3,000+ regulars Instagram + LINE Primary venue partner
Altitude Rooftop Manager Venue 2,000+ regulars Instagram Rooftop mixer venue
Bangkok Brunch Club Admin Social Group 8,000 members Facebook + Instagram Co-branded brunch dating event
Expat Women Bangkok Admin Expat Women 22,000 members Facebook Female acquisition priority
Silom Pilates Studio Owner Wellness 300 clients Instagram + LINE Female referral programme
Co-Working Space Ari Manager Professional 500 members Instagram + email Corporate lunch dating events