Appendix F — City Launch Checklist

Use this checklist before launching SPARK in any new city. All items must be completed before the app goes live.

LAUNCH GATE RULE: Do not launch in a new city until this checklist is 100% complete. Premature launches without female supply, venue pipeline, or influencer coverage create ghost-town dynamics that are very difficult to recover from.

Market Research

• Target demographic size and income level confirmed
• Expat population size and community channels identified
• Competitor landscape mapped (local and global)
• Neighbourhood density analysis completed
• Language and cultural considerations documented

Female Supply Channels

• Minimum 3 female influencer partnerships confirmed
• Women's networking groups identified and contacted
• Yoga / pilates / fitness studio partnerships arranged
• Female ambassador pipeline of 5+ people ready
• Female-first waitlist mechanics activated

Venue Pipeline

• Primary launch venue contracted (e.g. APT 101 equivalent)
• 2 backup venues identified and quoted
• Venue gender ratio suitability confirmed
• Event production costs estimated and budgeted
• Venue exclusivity or preferred partner agreement in place

Influencer List

• 10–15 nano influencers identified (5K–20K followers)
• All creators meet selection criteria (≥60% local, ≥4% ER, ≥55% female audience)
• Media kits or Instagram Insights screenshots collected
• Outreach messages drafted and sent
• 3–5 creators confirmed for launch week content

Ambassador Pipeline

• 10–15 ambassador candidates identified
• Candidates meet profile: social connector, 200+ relevant contacts, trusted in community
• Initial conversations held with top 5 candidates
• Ambassador brief and incentive structure prepared
• Soft launch event planned for ambassador activation

Tech & Operations

• App store listing live and optimised
• Onboarding flow tested end-to-end
• Waitlist and early access mechanics working
• LINE OA and WhatsApp broadcast lists set up
• Analytics and cohort tracking configured
• Safety and moderation protocols in place