Appendix A — Influencer DatabaseAppendix B — Venue DatabaseAppendix C — Ambassador ProgrammeAppendix D — Competitive LandscapeAppendix E — Key Metrics ReferenceAppendix F — City Launch Checklist
Complete Metrics Reference Table
| Metric | Target | Warning | Red Flag | Phase |
|---|---|---|---|---|
| Daily installs | 30+/day | 15–30 | <15 | All |
| Female signup % | ≥50% | 45–50% | <45% | All |
| Profile completion | ≥65% | 55–65% | <55% | All |
| Time to first match | <24 hours | 24–48h | >48h | All |
| Matches per user | ≥2/week | 1–2 | <1 | All |
| Sparks sent per user | 3–6/week | 1–3 | <1 | All |
| Chat start rate | ≥60% | 40–60% | <40% | All |
| Match → meeting rate | ≥15–25% | 10–15% | <10% | All |
| Meetings per week | 10+ (P1), 50+ (P3) | — | <5 (P1) | Phase-dependent |
| Event fill rate | ≥85% | 70–85% | <70% | Phase 3+ |
| Event NPS | ≥50 | 40–50 | <40 | Phase 3+ |
| Repeat attendance (30-day) | ≥35–40% | 20–35% | <20% | Phase 3+ |
| Female referral rate | ≥35% | 20–35% | <20% | All |
| Referral % of installs | ≥20–30% | 10–20% | <10% | All |
| D30 retention | ≥20% | 15–20% | <15% | All |
| Female D7 retention | >35% | 25–35% | <25% | All |
| Female DAU | 150+/day | 100–150 | <100 | All |
| Female response rate | >40% | 30–40% | <30% | All |
| District density (Tier 1) | 800–1,000 users | 400–800 | <400 | Phase 1+ |
| NPS (Ellis PMF) | ≥40 | 30–40 | <30 | All |
| Premium CVR | 10–15% | 5–10% | <5% | Phase 2+ |
| Event no-show rate | <10% | 10–20% | >20% | Phase 3+ |
| CAC (install) | $3–8 | $8–15 | >$15 | All |