3.1 First 1,000 Users Strategy3.2 Growth Loop Mechanics3.3 Referral Engine3.4 Influencer Strategy3.5 Digital Acquisition Engine3.5.A Paid Acquisition — Ad Testing Framework and CAC Ladder3.5.B WOM Engineering System — Full Operational Manual3.6 8-Stage Growth Funnel3.6.A Growth Funnel — Drop-off Analysis and Debugging3.7 CAC Model & Budget3.8 Cohort Analysis & Retention Model
WOM Engine — 4 Mechanics
| Mechanic | Trigger | Action |
|---|---|---|
| Story Prompt | 48h after a meeting is completed | Push: "Share your SPARK story" — pre-filled Instagram/TikTok caption with tag |
| Match Card | When a match is created | Shareable card: "I just matched on SPARK" — drives install curiosity |
| Photo Wall | At every event | SPARK-branded backdrop for attendee photos — every photo tags the brand |
| NPS Loop | D3 and D30 after install | NPS survey → promoters (9–10) get referral link + reward automatically |
90-Day Budget (Post-PMF Offline Phase)
| Channel | Budget | Details |
|---|---|---|
| Influencers | $15K | 30 micro-influencers × $500 avg |
| Events | $20K | 3–7 events/week × $500–$1,500 each (Thonglor/Ari) |
| Paid Ads | $10K | Meta + TikTok targeting |
| Operations | $10K | Staff, tools, ambassador credits |