The 90-Day War Plan is the week-by-week execution manual for the Bangkok launch. Every week has a primary objective, key actions, and success metrics. This is not a strategy document — it is an operations document.
WAR PLAN PRINCIPLE: The war plan is a living document. Review it every Sunday. Update it based on what actually happened that week. If you are behind on any metric, the following week's actions must compensate. Never fall more than 2 weeks behind the plan without activating the Liquidity War Plan.
Phase A — Manufactured Liquidity (Weeks 1–4: April 2026)
Objective: Build a curated base of 500–1,000 users with perfect gender balance and high engagement. Every user is hand-selected. No mass acquisition yet.
| Week | Target Users | Primary Focus | Key Actions | Success Metric |
|---|---|---|---|---|
| Week 1 | 150 users | Foundation | App live on iOS + Android; activate 5 nano influencers; recruit 50 seed connectors; manual curation for all users; personal outreach to 30 female users | 150 installs, ≥55% female, 100% receive match within 24h |
| Week 2 | 250 users | Referral seeding | Activate double-sided referral programme; influencer batch 2 (3 creators); LINE OA broadcast; 10 female users per day in-person recruitment | 250 installs, ≥52% female, referral rate ≥10% |
| Week 3 | 400 users | Songkran push | Songkran campaign: all influencers post simultaneously; LINE broadcast challenge; monitor gender ratio daily; 5 user interviews | 400 installs, ≥50% female, D7 retention ≥25% |
| Week 4 | 200 users | Consolidation | Month 1 review; CAC analysis by channel; K-factor calculation; plan May budget; 14-day review checklist complete | 1,000 total users, gender ratio healthy, NPS ≥35 |
Phase A Success Gate: 1,000 users, ≥50% female, D7 retention ≥25%, NPS ≥35, referral rate ≥10%.
Phase B — Seeded Growth (Weeks 5–8: May 2026)
Objective: Activate the connector network and referral engine. Growth begins to compound. Prepare for offline phase.
| Week | Target Users | Primary Focus | Key Actions | Success Metric |
|---|---|---|---|---|
| Week 5 | 400 users | Connector activation | Activate 50 additional connectors; influencer batch 3; review D30 retention for first cohort; plan June event calendar | 1,400 total, referral rate ≥15% |
| Week 6 | 500 users | Community build | Ambassador programme soft launch; MBA outreach begins; female community partnerships activated | 1,900 total, female ratio ≥52% |
| Week 7 | 600 users | Pre-event preparation | Venue contracts signed (PMF gate passed); event production team briefed; waitlist for first event opened | 2,500 total, event waitlist ≥100 people |
| Week 8 | 500 users | PMF gate review | 31 May PMF gate evaluation: D30 retention, NPS, referral rate, profile completion; decision: proceed to Phase C or extend Phase B | 3,000 total, all PMF gate metrics green |
Phase B Success Gate (31 May PMF Gate): D30 retention ≥20%, NPS ≥40, referral rate ≥30%, profile completion ≥70%.
Phase C — Organic Growth (Weeks 9–16: June–July 2026)
Objective: Launch offline events. Activate the full growth loop. WOM becomes primary acquisition channel.
| Week | Target Users | Primary Focus | Key Actions | Success Metric |
|---|---|---|---|---|
| Week 9 | 800 users | First events | SPARK Launch Week: 3 events in 7 days; Thonglor + Ekkamai + Asoke; 30–40 attendees per event; full content capture | 3,800 total, event NPS ≥45 |
| Week 10 | 1,000 users | Event momentum | 2 events this week; post-event content wave; referral programme push to event attendees | 4,800 total, repeat attendance ≥20% |
| Week 11 | 1,200 users | WOM activation | Activate all 4 WOM mechanics; story prompt campaign; NPS loop for promoters | 6,000 total, referral rate ≥25% |
| Week 12 | 1,500 users | District expansion | Expand to Phrom Phong + Ari (if Tier 1 density confirmed); 3 events per week | 7,500 total, 3 districts active |
| Week 13 | 1,500 users | Scale acquisition | Scale paid social to $6K/month; activate mid-tier influencer (1 creator, 100K+) | 9,000 total, CAC declining |
| Week 14 | 2,000 users | Community density | 4 events per week; ambassador programme fully active; corporate lunch dating launched | 11,000 total, event fill rate ≥80% |
| Week 15 | 2,000 users | Sathorn expansion | Expand to Sathorn + Silom; corporate segment activation | 13,000 total, 5 districts active |
| Week 16 | 2,000 users | PMF evaluation | August PMF gate review: all 8 metrics evaluated; scale or pivot decision | 15,000 total, PMF gate decision |
Phase C Success Gate (August PMF Gate): 8,000–10,000 active users, all 8 PMF metrics green.
Phase D — Self-Sustaining (Weeks 17+: September 2026+)
Objective: Growth loop is self-reinforcing. Founder shifts from operator to strategist. Prepare for Singapore expansion.
| Milestone | Target | Action |
|---|---|---|
| 20,000 Bangkok users | September 2026 | Raise Series A. Expand team. Begin Singapore preparation. |
| Singapore launch | Q1 2027 | Replicate Bangkok playbook. English-dominant market. |
| 50,000 users (Bangkok + Singapore) | Q2 2027 | Series A close. Expand to KL or Jakarta. |
Weekly War Plan Review Template
Every Sunday, complete this review before planning the following week.
| Question | Answer |
|---|---|
| What was the target for this week? | — |
| What was the actual result? | — |
| Are we ahead or behind the war plan? | — |
| What was the single biggest win this week? | — |
| What was the single biggest failure? | — |
| What is the single most important action next week? | — |
| Are any metrics in red? If yes, which protocol activates? | — |
| Is the war plan still valid, or does it need updating? | — |
---l is the template.