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Part 5

5.4 Launch Week Activation

BANGKOK LAUNCH OPERATIONS

Priority Districts and Venues

District Target Users Priority Event Frequency Launch Venue
Thonglor 1,000 Tier 1 Weekly Beam, Rabbit Hole
Ekkamai 800 Tier 1 Weekly Studio Lam, Escapade
Asoke 800 Tier 1 Weekly APT 101, Levels

Week 1 Activation Script — Conversation Guides

Cold Approach — Cafe / Coworking: You're at a cafe or coworking space. You spot someone who fits the SPARK profile. Lead with curiosity about their social life in Bangkok. Introduce SPARK as a platform focused on real meetings, not swiping. Offer early access.

Gym / Yoga Studio Approach: You're at a yoga class, gym, or fitness studio. Post-class conversation. Connect over the shared interest. Introduce SPARK as a community for people who value real experiences. Offer free event invite.

Connector Recruitment Pitch: You're talking to someone with a large social network — event organiser, yoga instructor, DJ, community leader. Explain the connector role: they bring their community, SPARK provides the events and platform. Offer referral rewards and exclusive access.

At a Social Event / Venue: You're at a bar, social event, or party in Thonglor/Ekkamai. Natural conversation. Introduce SPARK as the reason you're here — meeting interesting people. Invite them to the next SPARK event.

Connector Recruitment Tracker

Target: 100 connectors, 3,000+ projected users.

Name Community Estimated Reach Status
e.g. Yoga instructor e.g. 200 Contacted