5.1 Bangkok Market Context5.2 District Density Strategy5.3 Launch Timeline5.3.A 90-Day Launch War Plan — Full Operational Timeline5.4 Launch Week Activation
Phase Overview
| Phase | Period | Target Users | Districts | Gate |
|---|---|---|---|---|
| Phase 1 — Launch | April 2026 | 500 → 1,000 users | Thonglor + Ekkamai + Asoke | Achieve density before expanding |
| Phase 2 — Liquidity Build | June 2026 | 2,000 → 5,000 users | + Phrom Phong + Ari + Sathorn | Density confirmed in Phase 1 |
| Phase 3 — PMF Evaluation | August 2026 | 8,000 → 10,000 users | + Silom + On Nut + Phra Khanong | PMF gate — August 2026 |
| Phase 4 — Scale or Pivot | Nov 2026+ | 20,000+ users | + Ratchada + Rama 9 | Scale mode confirmed |
Phase 1 — April 2026: Launch Phase
- App launch on iOS + Android
- Activate 5–10 nano influencers
- Recruit 100 seed connectors
- Manual match c
uration for all users
Phase 2 — June 2026: Liquidity Build
- Launch first curated experiences
- Activate ambassador programme
- Launch SPARK Launch Week
- Collect first cohort NPS
Phase 3 — August 2026: PMF Evaluation
- Evaluate all PMF metrics
- Scale or pivot decision
- Prepare Singapore expansion
Phase 4 — November 2026+: Scale or Pivot
- Singapore launch preparation
- Raise Series A
- Expand team and operations
EXPANSION RULE: Do not expand to a new district until the current district has reached its active user target. Premature geographic expansion dilutes density and kills liquidity.
City Expansion Sequence (Post-Bangkok)
| City | Timeline | Status | Notes |
|---|---|---|---|
| Bangkok | April 2026 | Active | Proof of concept. PMF gate: August 2026. English-dominant expat market + Thai professionals. |
| Singapore | Q1 2027 | Planned | English-dominant, high-income expat market. Direct Bangkok replication. Strongest initial expansion candidate. |
| India (Mumbai + Bangalore) | Q3 2027 | Planned | Massive TAM. Requires local adaptation. Safety positioning critical. |
| SEA Expansion (KL, Jakarta, Ho Chi Minh City) | 2028 | Roadmap | City-by-city rollout using Bangkok playbook. |
EXPANSION RULE: Each new city must achieve local density before expanding further. Do not launch a new city until Bangkok has passed the PMF gate. The Bangkok model is the template for every subsequent city.