The SPARK Doctrine1.1 CEO Mission & North Star1.2 CEO Dashboard (Daily Metrics)1.3 Founder Operating System1.4 Daily Founder Execution Checklist
North Star Metric: Weekly Real-World Meetings
Every product, growth, and operational decision must increase this number.
SPARK exists to move people from Match → Chat → Book → Meet. The core objective is real-world meetings between users. Every decision in product, growth, and operations should increase the number of successful real-world meetings per week.
Supporting Metrics
| Metric | Target | Description |
|---|---|---|
| Female Referral Rate | ≥35% | Primary organic growth signal |
| Match → Meeting Rate | ≥15% | Core product health metric |
| Active Users in Dense Districts | ≥3,200 | Thonglor + Ekkamai + Asoke target |
| Event Attendance | ≥85% | Fill rate target per event |
What SPARK Is — And Is Not
| SPARK IS | SPARK IS NOT |
|---|---|
| A real-world interaction network | An events company |
| A mobile-first dating platform | A social club or nightlife brand |
| An intent-based matching system | A matchmaking service |
| A scalable global consumer platform | A local Bangkok-only product |
CEO MANDATE: Every meeting must generate content or referral. If a user meets someone on SPARK and doesn't post about it, that is a missed acquisition event.