Daily Founder Targets
| Target |
Goal |
| Female users recruited |
10 per day, in person or DM |
| Male waitlist signups |
5 premium waitlist only |
| Community partnerships |
3 outreach messages per day |
| Connectors recruited |
2–3 in person, per evening |
SPARK Loop Metrics Dashboard — 7 Daily Metrics
| Stage |
Metric |
Target |
Red Flag |
Action |
| Installs |
Daily installs |
30+/day |
<15/day |
Boost paid social + connector outreach |
| Gender |
Female % |
≥50% |
<45% |
Pause male onboarding, activate female channels |
| Winks |
Winks per user/week |
5+ |
<2 |
Push notification + profile curation |
| Sparks |
Sparks per user/week |
2+ |
<0.5 |
Reduce Spark cost or run manual match |
| Chat start rate |
Sparks → chat |
≥70% |
<50% |
Improve match quality, add ice-breakers |
| Meeting rate |
Chats → meeting |
≥20% |
<10% |
Add event invitations, reduce friction |
| Referral |
% installs from referral |
≥30% |
<15% |
Activate WOM mechanics, NPS loop |
Weekly Execution Dashboard — 9 Metrics (Review Every Monday)
MOST IMPORTANT METRIC → Real-World Meetings Per Week. A match that never meets is worthless. This number tells you if the product is actually working.
| Metric |
Target |
Week 1 Goal |
Week 4 Goal |
Month 3 Goal |
| New Installs |
50+/wk |
30 |
80 |
300 |
| Female Ratio |
≥50% |
55% |
52% |
50% |
| Active Chats |
40%+ of users |
25% |
40% |
45% |
| Sparks Sent |
3+/user/wk |
2 |
4 |
5 |
| Matches Created |
60%+ of Sparks |
45% |
60% |
65% |
| Meetings Booked |
30%+ of matches |
15% |
30% |
35% |
| Meetings Completed |
70%+ of booked |
60% |
70% |
75% |
| Event Attendance |
30+ per event |
20 |
40 |
60 |
| Referral Installs |
≥25% of installs |
10% |
25% |
35% |
MONDAY RULE: If Real-World Meetings Per Week is not growing week-on-week by Week 4, activate the Liquidity Control Protocol immediately. Do not wait for Month 3.
Real-World Meetings Per Week Milestones
| Milestone |
Target |
| Week 1 |
10 meetings/week (manually seeded) |
| Week 4 |
50 meetings/week (organic + events) |
| Month 3 |
200 meetings/week (self-sustaining) |
Monthly Review Template
Complete at the end of each month. Review actual vs. target for all metrics, document what worked and what failed, and commit to 3 specific changes for next month.
| Metric |
Target |
Actual |
Status |
| New Installs |
See War Plan |
— |
— |
| WAU (Weekly Active Users) |
See War Plan |
— |
— |
| Female Ratio |
50–60% |
— |
— |
| Matches per User |
2–5 |
— |
— |
| Sparks Sent per User |
3–6/week |
— |
— |
| Chat Start Rate |
60–70% |
— |
— |
| Match → Meeting Rate |
15–25% |
— |
— |
| Meetings per Week |
See War Plan |
— |
— |
| Referral Installs % |
20–30% |
— |
— |
| Event Attendance Rate |
85–95% |
— |
— |
| Event No-Show Rate |
< 10% |
— |
— |
| NPS Score |
≥ 60 |
— |
— |
