Marketplace companies require founder-led execution during early stages. The founder is not just a strategist — they are the chief matchmaker, community builder, and marketplace engineer during the launch phase.
FOUNDER RULE: The founder should be the most active user on the platform during the first 90 days. Personally introduce users. Personally recruit connectors. Be at every event.
Daily Rhythm
| Time |
Focus |
Key Actions |
| Morning |
Metrics & Curation |
Check installs (target: 10+ female, 5 male waitlist); check gender ratio (must be ≥50% female); check Spark → meet conversion rate; review 5 new user profiles; manually curate 3 matches for new users |
| Afternoon |
Outreach |
Connector outreach: 3–5 DMs daily; influencer conversations (1–2 per day); community partnership follow-ups; 3 community partnership outreach messages; respond to all user feedback |
| Evening |
Community Building |
Attend 1 social venue in Thonglor/Ekkamai; recruit 2–3 connectors in person; observe user behaviour at venue; introduce SPARK to 3–5 people; capture 1 piece of social content |
Weekly Rhythm
| Day |
Focus |
Key Actions |
| Monday |
Marketplace Health Review |
Review all 10–15 dashboard metrics; check gender ratio — intervene if female < 50%; review match quality and time-to-first-match; set 3 priorities for the week |
| Tuesday |
Influencer Outreach & Partnerships |
Review influencer content pipeline; brief creators for upcoming posts; identify new nano-influencer candidates; respond to partnership enquiries |
| Wednesday |
Product Feedback & User Interviews |
Review app feedback and support tickets; conduct 2–3 user interviews; prioritise product improvements; review onboarding funnel drop-off |
| Thursday |
Community Outreach & Connector Meetings |
Meet 2–3 super-connectors or ambassadors; review ambassador pipeline; attend community events or networking; identify new female acquisition channels |
| Friday |
Strategic Partnerships & PR |
Venue relationship management; press and media outreach; corporate partnership conversations; review weekly metrics vs. targets |
| Saturday |
Attend Events & Observe |
Attend SPARK event (Phase 3+); observe user interactions directly; collect qualitative feedback; identify product improvement opportunities |
| Sunday |
Strategy Review & Planning |
Weekly retrospective: what worked, what failed; plan next week's priorities; review cohort data and retention indicators; update war plan if any red flags detected |
Founder Responsibilities Summary
| Daily |
Weekly |
Monthly |
| Check gender ratio |
Review all dashboard metrics |
Full PMF gate review |
| Review new user profiles |
Update 90-day calendar |
Connector network audit |
| Seed 3+ curated matches |
Debrief last event |
Budget vs. actual review |
| Contact 5 connectors |
Plan next event |
User interview (5 users) |
| Monitor Spark→Meet conversion |
Review influencer content |
Check CAC by channel |
Founder Decision Framework
| Trigger Condition |
Immediate Action |
Priority |
| Female ratio < 45% |
Pause male signups immediately. Activate all female acquisition channels. |
CRITICAL |
| Spark→Meet < 15% |
Manual match seeding. Direct user introductions. Review algorithm. |
CRITICAL |
| Daily installs < 20 |
Double connector outreach. Review paid social creative. Activate ambassadors. |
HIGH |
| Event NPS < 7 |
Debrief within 24 hours. Identify root cause. Change 3 things for next event. |
HIGH |
| WOM referrals < 20% |
Activate story prompt mechanic. Review referral incentive. |
HIGH |
| Any metric in red for 7 days |
Activate Pivot Decision Tree. Do not wait. |
CRITICAL |
