The CEO reviews this dashboard every morning. Total review time: under 10 minutes. Any metric in the red zone triggers an immediate action.
Daily Metrics
| Metric | Target | Warning | Red Flag → Action |
|---|---|---|---|
| New installs | 30+/day | 15–30 | <15 → boost paid social + connector outreach |
| Female signups | ≥50% of installs | 45–50% | <45% → pause male onboarding, activate female channels |
| Profile completions | ≥65% | 55–65% | <55% → simplify onboarding flow |
| Sparks sent | 2+ per user/week | 0.5–2 | <0.5 → run manual match curation |
| Matches created | ≥2 per active user | 1–2 | <1 → manually curate matches |
| Meetings scheduled | 10+/week (Phase 1) | 5–10 | <5 → push experience suggestions |
| Meetings completed | ≥70% of scheduled | 50–70% | <50% → add event invitations, reduce friction |
Weekly Metrics
| Metric | Target | Warning | Red Flag → Action |
|---|---|---|---|
| Active users | See war plan | Below target | → review acquisition channels |
| District density | 800+ per Tier 1 district | 400–800 | <400 → concentrate all acquisition in core districts |
| Female referral rate | ≥20% | 10–20% | <10% → activate WOM mechanics, NPS loop |
| Event attendance | ≥85% | 70–85% | <70% → improve targeting and confirmation systems |
DASHBOARD RULE: If any red flag appears, that metric becomes the single priority for the day. Do not work on anything else until it is resolved.
SPARK Red-Flag Monitor
Check this weekly. If any metric falls into the Warning or Red Flag zone, take the prescribed action immediately. If two or more red flags appear simultaneously, the marketplace is entering a liquidity danger zone — escalate all four priority actions at once.
OPERATOR RULE: Two or more simultaneous red flags = liquidity danger zone. Immediate priority actions: (1) increase curated matches, (2) improve female acquisition, (3) boost event energy, (4) stimulate referrals.
1. Liquidity Health
| Metric | Healthy | Warning | Red Flag | Action |
|---|---|---|---|---|
| Matches per user | 2–5 per active user | 1–2 matches | Below 1 match | Manually curate matches and adjust algorithm prioritisation |
| Time-to-first-match | < 24 hours | 24–48 hours | 48+ hours | Increase curated matches and highlight active profiles |
2. Gender Balance
| Metric | Healthy | Warning | Red Flag | Action |
|---|---|---|---|---|
| Platform female ratio | 50–60% | 45–50% | Below 45% | Pause male onboarding and accelerate female acquisition |
| Event gender balance | 55% women / 45% men | 50/50 | Below 45% women | Invite additional female attendees from waitlist |
3. Meeting Conversion
| Metric | Healthy | Warning | Red Flag | Action |
|---|---|---|---|---|
| Match → Meeting rate | 15–25% | 10–15% | Below 10% | Increase experience suggestions and reduce chat friction |
4. Engagement Health
| Metric | Healthy | Warning | Red Flag | Action |
|---|---|---|---|---|
| Sparks sent per user | 3–6 per week | 1–3 | Below 1 | Improve match quality, add ice-breakers, push Spark prompts |
| Chat start rate | 60–70% | 40–60% | Below 40% | Add conversation starters, review match quality |
Monthly KPI Targets (April → September)
| KPI | Apr | May | Jun | Jul | Aug | Sep |
|---|---|---|---|---|---|---|
| Total Users | 1K–2K | 3K–5K | 5K–8K | 7K–12K | 10K–16K | 14K–22K |
| D30 Retention | 18–22% | 20–25% | 22–28% | 24–30% | 25–32% | 26–33% |
| Premium CVR | 5–8% | 8–12% | 10–15% | 12–18% | 14–20% | 15–22% |
| Referral Rate | 15–20% | 20–30% | 28–38% | 30–40% | 32–42% | 35–45% |
| MRR | $1K–3K | $3K–8K | $6K–18K | $10K–28K | $16K–42K | $22K–60K |
| Events/Month | 0 | 0 | 4–6 | 8–12 | 10–16 | 12–20 |
| Event NPS | N/A | N/A | 45–55 | 50–60 | 52–62 | 55–65 |
| CAC (install) | $8–20 | $5–12 | $4–10 | $3–8 | $3–7 | $2–6 |